Introduction
The Tigerpaw PRIME Program is designed
to assist you in identifying specific functions within the Tigerpaw CRM+ that provide a measurable return on your investment. The program then
guides you through implementation and provides continual education on Tigerpaw
features and benefits through courses at Tigerpaw University. The complete
implementation of Tigerpaw CRM+, however, is not a destination,
but rather a journey. As your business matures and the marketplace changes,
you need to continually reassess your processes and procedures to insure not
only that you remain profitable, but that your customers continue to receive
world-class service. This means you will need to implement functions and features
in the future that may not be of any immediate value. Tigerpaw strives to
remain ahead of your 'needs' curve so you are assured that as new technology
breakthroughs occur, you can implement Tigerpaw solutions to address new and
complex issues.
Tigerpaw Software provides many levels of assistance to help you better understand
how functions are performed and what steps need to be followed for successful
implementation. These 'help' aids include documentation,
pre-recorded
videos, implementation guides, and on demand instructor-led videos. Probably the best way to
learn how a function performs is to view the on demand instructor-led videos. If you still have questions after viewing the on demand videos,
you can register for and attend the applicable Question and Answer session.
But where to begin? Times are tough and you want to get benefits from your
investment now. In fact, investment is not necessarily a popular word. We
have all seen our so-called investments provide little yield and most have
actually cost us more in terms of dollars and sanity. The obvious -- and best
--- place to invest today is in your business and your customers. That's
right, your customers. While we are all out looking for fresh "blood," we may
be neglecting our reason for being -- our customers. We need to continue
to listen to, cross-sell, up-sell and re-sell our current customers. We do
this by providing world-class customer service that builds customer loyalty.
Loyal customers are not just satisfied customers; loyal customers would rather
fight than switch. They provide valuable feedback, referrals, and income.
How do we keep more loyal customers? By providing that something extra they
are not expecting. Perhaps it's that weekly email newsletter that keeps them
informed on industry happenings. Perhaps it's that quarterly follow-up call
by a sales rep that is not trying to sell them anything. Perhaps it's following
up on time when you say you will, even if you have nothing new to report.
Or perhaps it's treating each call from a customer as if that customer is special, and
you remember everything related to his account history. Ask
yourself this question: "How many customers did I lose last year?"
Before you start installing this software and begin hitting the keys, you
need to better understand the areas where your business can be improved and
how the software can help you achieve those goals. You need a road map so
you will know where you are at all times and what your destination is. Staying
focused on an end result will help you and your staff more quickly achieve
your goals. Tigerpaw Software presents many opportunities for improvement;
you just need to identify which ones you need and in what order they should
be implemented. A simple example is to examine how you communicate with your
customers on a regular basis. Can your current software easily isolate a specific
group of customers based on what they have purchased, email to them a new
product enhancement brochure or upgrade announcement, code the account for
marketing, send a letter and schedule a follow-up call for the assigned sales
rep -- all in a few seconds? How important in the grand scheme of things
is having this capability? Tigerpaw's PRIME program shows you how to easily perform this task as well as many others designed
to increase sales, reduce costs and provide world-class customer service through
effective customer management. But the real question is when or if this should
be implemented and what you intend to do after it is up and running
-- the road map.
To simplify the task of identifying improvement opportunities, these areas
of improvement are isolated into four categories:
- Reducing costs
- Increasing sales
- Improving customer service
- Improving internal processes and procedures
Each category includes many ways to improve your business performance and
bottom line. A solution in one category may also be a solution in another.
The program guides you through many processes that can be changed to give
you a tangible and measurable return on investment. As you examine each
process, you are shown how Tigerpaw can help improve the process, provided
an ROI analysis and given the steps required for successful implementation.
An
overview of the structure of the program demonstrates the flow of the
information links. Adjust the scale of the flowchart to 200% (lower right
drop down) and then follow the red path to see how the program flows. The
end result of navigating and completing this program is an Implementation
Plan and an ROI Value Matrix showing the tangible benefits of
implementation.
Tigerpaw Software's primary objective and the goal of the PRIME
program is to help our customers use Tigerpaw CRM+ as quickly
and effectively as possible in order to get and keep more customers -- that's the bottom
line.
Next Step
Return to Main
